Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice)

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Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy.

Planning and managing public relations campaigns: a strategic approach by Gregory, Anne

She remains a consultant and is an advisor at board level to a number of large organizations. Chapter - Planning and Managing; the context; Chapter - Public relations in context; Chapter - Starting the planning process; Chapter - Research and analysis; Chapter - Communication theory and setting aims and objectives; Chapter - Knowing the Publics and Messages; Chapter - Strategy and tactics; Chapter - Timescales and resources; Chapter - Knowing what has been achieved: Evaluation and review.

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Strategic Public Relations Management Planning and Managing Effective Communication Campaigns Routle

Laddas ned direkt. Getting a public relations campaign or programme off the ground can seem overwhelming. Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. Is the information for this product incomplete, wrong or inappropriate?

Planning and Managing Public Relations Campaigns: A Strategic Approach

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Welcome to Loot. Checkout Your Cart Price. Description Details Customer Reviews Getting a public relations campaign or programme off the ground can seem an overwhelming task.

GOALS OF PUBLIC RELATIONS

But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of "Planning and Managing Public Relations Campaigns" provides a blueprint for all practitioners.